Privacy policy

Privacy Policy

Last updated: October 18, 2026

Urban Alcove is operated by Andrew T. Lyons. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, place an order, create an account, contact us, submit a review or otherwise use our services.

For personal information processed to operate Urban Alcove, Andrew T. Lyons, trading as Urban Alcove, is the data controller where that term applies.

Our store is powered by Shopify. Shopify and some other providers also process information for their own purposes, as explained in their privacy notices.

This policy provides information about our practices. It does not replace consent where consent is required.

1. Personal Information We Collect

Depending on your interaction with us, we may collect:

Contact information: Your name, email address, telephone number, billing address and shipping address.
Order information: Products purchased, transaction details, order history, delivery and tracking information, returns, refunds and cancellations.
Account information: Saved addresses, preferences, wishlist items, account settings and information associated with customer authentication.
Communications: Messages, support requests, feedback, survey responses and information supplied when requesting help.
Reviews and submitted content: Ratings, reviews, photographs and other content you provide.
Device and activity information: IP address, browser, device type, operating system, identifiers, pages and products viewed, cart activity, referring websites and interactions with advertising or marketing.

Shopify and payment providers handle customer authentication and payment processing. We generally receive payment status and transaction information rather than complete payment-card numbers.

Reviews and related content may be publicly displayed with the name or identifier you provide. Please avoid including sensitive personal information in public submissions.

2. Where Information Comes From

We collect information:

Directly from you.
Through your use of our website, including cookies and similar technologies.
From Shopify and providers supporting our store.
From payment processors, suppliers, fulfillment partners and carriers.
From advertising, analytics, marketing, review and wishlist providers.
From social-media platforms when you interact with us.
From another person or service you authorize to provide information.

3. How We Use Personal Information

We use information as appropriate to:

Process payments and fulfill orders.
Arrange shipping and provide tracking.
Handle returns, refunds, cancellations and customer support.
Manage accounts, preferences and wishlists.
Administer and display reviews.
Send order and service communications.
Detect fraud and protect accounts and systems.
Maintain tax, accounting and business records.
Understand website use, diagnose problems and improve our services.
Personalize content and recommendations.
Deliver and measure advertising.
Send marketing where you have subscribed or where otherwise permitted by law.
Meet legal obligations and establish, exercise or defend legal claims.

4. Lawful Bases for UK Processing

Where UK data-protection law applies, our processing relies on the lawful basis appropriate to its purpose:

Contract: Processing needed to take steps at your request before a purchase, fulfill an order and provide associated services.
Legal obligation: Keeping required records and responding to legally binding requirements.
Legitimate interests: Operating and securing our business, preventing fraud, handling inquiries and improving services, where those interests are not overridden by your rights.
Consent: Processing for which consent is required, including certain cookies, advertising technologies and marketing activities.

Where we rely on legitimate interests, you may ask us for information about the interests involved and object where applicable.

Where consent is the basis, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing already carried out.

Some information is needed to process an order or meet a legal requirement. If you do not provide it, we may be unable to complete the purchase or provide the requested service.

5. Cookies and Similar Technologies

Urban Alcove, Shopify and service providers use cookies, pixels, tags, local storage and similar technologies.

Some technologies support necessary functions such as carts, checkout, authentication, security and payment processing. Others support preferences, analytics, personalization and advertising.

We use Shopify’s automated cookie-banner settings, which determine banner regions and content according to Shopify’s recommendations and our market settings.

Where available, you can use the banner or website privacy controls to accept, reject or manage optional technologies. Where consent is required, the relevant processing must be based on your consent.

You can also manage cookies through your browser. Blocking necessary technologies may affect website functionality.

Please contact us if you cannot find the privacy controls or wish to change a choice you previously made.

6. Marketing Communications

We may send promotional emails when you subscribe or when otherwise permitted by applicable law.

You can unsubscribe through the link in a marketing email or by contacting us.

Unsubscribing does not stop necessary communications about orders, payments, deliveries, returns, refunds or support requests.

7. How We Share Information

We share personal information where appropriate with:

Shopify, which provides our ecommerce platform.
Payment providers, which process payments and help prevent fraud.
Suppliers and fulfillment partners, which prepare and ship orders.
Carriers and tracking providers, which deliver and track shipments.
Technology providers, which support hosting, communications, storage, security and website operation.
Review, wishlist and customer-service providers, which support those features.
Analytics, advertising and marketing partners, which support measurement and marketing.
Professional advisers, including accounting, legal and insurance providers.
Authorities or other parties, where required by law or necessary to protect legal rights.
Parties involved in a business transaction, such as a proposed sale or restructuring, subject to applicable protections.

We may also share information at your direction or with your consent.

Information supplied to fulfillment partners may include your name, shipping address, telephone number and the products ordered, as needed to fulfill the purchase.

We do not sell personal information for money. Certain advertising-related disclosures may nevertheless qualify as a “sale,” “sharing” or targeted advertising under some U.S. state laws.

Applicable opt-out requests can be submitted through our Privacy Choices page.

8. Shopify’s Role

Shopify processes information to provide, secure and operate its platform. It may also process information for personalization, advertising and other purposes described in its own notices.

Depending on the feature and processing involved, Shopify may act on our behalf or be independently responsible for handling information and privacy requests.

For details, see the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

9. Advertising and Privacy Choices

Depending on your location, you may have rights to opt out of targeted advertising or the sale or sharing of personal information.

Use our Privacy Choices page, available cookie controls or the contact details below.

Shopify may recognize Global Privacy Control signals as an opt-out request where applicable. The scope of the preference may depend on the browser, device and whether Shopify can associate it with an account.

Other “Do Not Track” signals may not receive the same response because they do not have a consistent implementation standard.

10. International Processing and Transfers

Personal information may be accessed, processed or stored outside your country.

Our operations and service providers involve international processing, including in the United States. Order information may also be shared with suppliers and fulfillment providers in China, depending on the fulfillment route. Other providers may process information in additional countries.

Those countries may have different data-protection laws.

Where applicable law requires safeguards for an international transfer, the transfer must meet those requirements. Relevant arrangements may include an adequacy decision, approved contractual safeguards or another legally available transfer mechanism.

11. Retention

We keep personal information for as long as reasonably necessary for its purpose, including fulfilling orders, providing support, maintaining accounts, meeting recordkeeping obligations, preventing fraud and resolving disputes.

Retention depends on the information, its purpose and applicable legal requirements.

Deleting an account or unsubscribing from marketing does not necessarily require deletion of records we must retain for tax, accounting or legal purposes.

12. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information.

No transmission or storage system is completely secure. Please avoid sending complete card numbers or other sensitive financial information through ordinary email.

Protect your account access and contact us promptly if you suspect unauthorized use.

13. Your Rights

Depending on the law applicable to you, you may have rights to:

Access your information and learn how it is used.
Correct inaccurate information.
Request deletion.
Obtain a portable copy of certain information.
Restrict or object to processing.
Withdraw consent.
Opt out of certain advertising, sales or sharing.
Appeal a privacy-request decision.
Exercise rights without unlawful discrimination.

Rights are subject to applicable conditions and exceptions.

We will handle formal requests within the deadline required by applicable law. Our normal customer-support response target is separate from the time needed to complete a privacy request.

14. Children’s Privacy

Our services are not directed to children. We do not knowingly collect information from children below the age at which they can legally consent where consent is required.

If you believe a child has provided information, contact us so we can review and take appropriate action.

We do not knowingly sell or share information about individuals under 16 as those terms are defined under applicable U.S. privacy laws.

15. Third-Party Websites

Our website may link to independent websites, applications or platforms.

Their privacy notices apply to their own processing. Please review those notices before providing information through their services.

16. Complaints

You may also complain to a competent regulator where applicable. UK customers can contact the Information Commissioner’s Office.

You do not have to contact us first if applicable law allows you to complain directly to a regulator.

17. Policy Updates

We may update this policy as our services, technology or legal obligations change.

The updated version will appear here with a revised date. We will provide additional notice or obtain consent where required.

18. Contact Us

Andrew T. Lyons, trading as Urban Alcove
5715 Sam Houston Circle
Austin, TX 78731
United States

Email: support@urbanalcove.com
Phone: +1 512-364-0201

We normally respond within 24 hours.

Urban Alcove is an online retailer and does not operate a public storefront at this address.

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